United Health Group has launched a product that allows health care providers to bypass two costly forms of health care information submission to United. Eventually, doctors will be able to submit both United and non United members, with a small applicable fee for processing. This product both promotes efficiency and saves health care providers money.

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Most technologically savvy physicians find that balancing traditional detailing with eDetailing helps manage their busy work schedules. Article

The Internet proves to be a critical resource for physicians, and is even showing to influence behavior and decision making.
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A new study by Manhattan Research finds that physicians are increasingly using the Internet and new interactive technologies for pharmaceutical and medical related services and products. The study titled, ePharma Physician® v4.0: The Future of Pharmaceutical e-Marketing, says that the ePharma Physician market has grown considerably encompassing 64% of all physicians practicing in the U.S. Amongst the 87% of ePharma Physicians see the Internet as a critical resource for information on prescription drugs and treatment options.

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Pharmaceutical companies can build more consumer trust in the quality of their Web disseminated information by implementing HIPPA or self-regulatory initiatives. This means exceeding their minimum duties of following only the FDA and FTC guidlines, but the payoff will be large.

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Strategic planning for CRM, E-Commerce, Advertisements, CBT & E-Learning, and Information and Knowledge Management needs to be active and strong to keep up with the constant changes in pharma regulations and marketing.

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The U.S. Hispanic population is a prime new target for online phamaceutical marketing, representing a substantial growth opportunity for health companies.

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Steve Warshaw, VP business development at ACNeilson, sheds light on a new way that can help brands to reach out to their target audience online through tracking and analyzing behaviors. The research will be conducted by Consumer Direct Online, and although this service is not cheap, the ROI across the current client base is very promising.

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With more than 63 million Americans searching the web for health information today, the opportunity to capatilize on a strategy for search marketing is significant. This article examines how to reach consumers effectively, starting with the development of your website.

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Blue Cross and Blue Shield will now pay primary care doctors to answer patient questions through email. This practice saves money and time for the patient, and it also is said to improve the patient-physician relationship. Concerns? Getting doctors to participate, and the possibility of email privacy issues.

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The most important constituents in health care, physicians and their patients, are going to benefit immensely from future developments in e-health. This article addresses several guidelines developed by the Boston Consulting Group that companies should follow in order to maximize the success of their e-health services.

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A survey sponsored by the Internet Healthcare Coalition in conjunction with the Pharma Marketing Network, and hosted by PollingPharma suggests that pharma companies should develop and follow their own self-regulatory ethical guidelines for DTC marketing- in the same way that PhRMA uses marketing codes to govern relationships with physicians.

The survey compares results from both the US and the UK, which puts an interesting spin on things since targeted disease or Rx information is not legal in the UK. A variety of quality standards for health Web sites are analyzed from both countries.

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