September 2004

Officials from the US, UK, Canada, and Austraila met to discuss the implementation of an interoperable e-health management system for 52 million people globally. Each global organization will play a part in creating the strategy that will utilize Health IT to produce quality medical services.

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Posted by: ecallen on September 30, 2004 02:02 PM | Comments (0) | Pharma Industry General

FIRSTCARE has partnered with ePocrates to allow physicians to utilize a point of care application that allows them to instantly access the list of drugs and drug options covered by FIRSTCARE. This e-application provides both the physician and the patient with a painless and highly efficient drug prescribing process.

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Posted by: ecallen on September 27, 2004 06:05 PM | Comments (0) | HCP Marketing

More physicians need to be provided with incentive for adopting point of care technologies such as EMR, PDA, and eRX, even though many physicians are already current users. If not, the adoption process could possibly stall in the coming years, according to recent studies done by Manhattan Research.

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Posted by: ecallen on September 22, 2004 08:22 PM | Comments (0) | HCP Marketing

A growing trend in the health industry is the use of eICU systems. This idea was developed by an ICU physician who predicts that by the end of the year more than 100 hospitals will be using it. The system can greatly reduce number of deaths, patient length of stay, and cost of ICU. One of the greatest benefits is that patient care can be monitored from miles away.

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Posted by: ecallen on September 21, 2004 04:47 PM | Comments (0) | Pharma Industry General

A study done by the Journal of Medical Internet Research shows that while online tools are working miracles for educating patients, there are some strong differences between people that currently use these tools and those that will need to be converted.
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Posted by: ecallen on September 16, 2004 04:19 PM | Comments (0) | Internet Usage

Technology provides hospitalized patients the means to stay in touch with friends and family, and hospitals reap in the benefits of increased site traffic.

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Posted by: ecallen on September 14, 2004 07:05 PM | Comments (0) | Internet Usage

How appropriate is it to use behavioral marketing for pharmaceutical brands? Particularly for conditions that are sensitive such as STDs, impotence, and depression? Many pharma companies have chosen to stay away from the tactic because of the perception that users, especially users suffering from stigmatized conditions, are being tracked or stocked online.

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Posted by: on September 14, 2004 01:30 PM | Comments (0) | Online Marketing General

Hospitals are beginning to adopt eRecords systems to improve efficiency, cut down on mistakes, reduce result turnaround times, and give patients a better overall experience. Patients are thought to soon start demanding more efficient medical care from those hospitals that don't adapt these new systems.

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Posted by: ecallen on September 08, 2004 02:52 PM | Comments (0) | Pharma Industry General
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