Virtual office visits enable physician moms the ability to handle a career and childcare simultaneously.

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Early results from e-consults between physicians and patients have been promising. Benefits overhead cost reduction, decrease in number of office and emergency room visits, and decrease in insurance premiums. Patients can get information and second opinions without leaving the comfort of their home.

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Cerner Corp. is spending $25 million to connect all children with Type I diabetes to their physicians for free through the use of electronic records.

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According to the latest Pew Internet report although 26% of Americans have used the Internet to look for prescription drug information only 4% have purchased prescription drugs online. The study indicates that consumer distrust of the online drug marketplace is to blame for the reluctance to purchase online.

Pew Study

Heads up to drug companies that haven't already honed in on word-of-mouth marketing. Online consumer communication can provide valuable insight for marketers, particularly those in the pharmaceutical industry.

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Charity organization Dipex launches a 14th disease state support module for depression that focuses on patient experience from initial diagnosis through treatment to cure or acceptance. These modules provide a web support resource like no other for both patients and caregivers.

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While millions of Americans use the Internet to research drug information, only a fraction of them have actually purchased prescription drugs online. Email spam pushing prescription drugs and other health products could be influencing a perception that buying drugs online is not as safe as buying them at your local pharmacy.

Full Report from Pew Internet

The internet is changing the ways that patients find health information and is expanding the ways in which pharmaceutical companies can effectively market drugs to consumers.

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A recent study undertaken at the Austrailian National University revealed that interactive websites may reduce the personal stigma associated with depression.

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Results from a recent JupiterResearch consumer survey suggest that the majority of consumers trust online health information provided by pharma companies. The study also found that “soft” pharma branding of condition/disease management sites does not lower the sites credibility. Summary of Jupiter Findings