With many illicit pharmacies popping up online, it has become increasingly easy for consumes to get prescription medication with out valid prescriptions. Both the FDA and DEA are working to stop these sites.

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By 2008 the international pharmaceutical customer relationship management (CRM) market is expected to grow to $625 million.

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According to a survey by MD Net Guide, 80% of physicians refer their patients to online medical information some of the time, while 14% say they refer patients to online information all of the time.

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According to a study by Manhattan research, 5.5 million seniors (adults aged 65+) now use the web to look for health information, while an additional 41.5 million "future seniors" (adults aged 45 to 64) currently use the Internet for health research. The study also provides trends for online usage stats for both seniors and “pre seniors”.

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A Manhattan Research study has defined a new type of online health consumer, the "eHealth Innovator". eHealth Innovators have gone far beyond basic informational health searches and frequently use the Web to conduct health related transactions. While this segment represents a small percentage of the market (10%) they account for 50% of the market value.

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A survey conducted by Manhattan Research finds that 49% of physicians are spending an increasing amount of time using the Internet for work related purposes such as participation in eDetailing, takign CME courses, and using PDAs to access medical databases.

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According to a survey conducted by Pri-Med CME Insight, the number of primary care physicians taking online CME courses has increased 25% in 2004.

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A study conducted by Manhattan Research shows how e-Detailing has evolved from its original method of using websites to relay product information into “technology-supported detailing” where doctors preferences are incorporated into session to fully engage and educate them. The study also includes findings and statistics on use of e-Detailing such as using Flash to increase response rates.

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A study reveals that although computer based learning is effective, the plethora of information that is available could potentially be harnessed negatively by unknowing health seekers.

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With the total adult US Hispanic population nearing 25 million, 10 million Hispanics now use the Internet for health information. Some of the top conditions researched by Hispanics obesity, allergies, cancer, and diabetes. Getting pharma companies to use culturally related messaging and Spanish-language content is the best way to target this segment.

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Although useful for its convenience, many doctors are still hesitant to communicate with patients via e-mail. Not only are they concerned about violating federal privacy laws by transmitting sensitive patient information online, but they are also concerned with not being properly reimbursed for medical help the offer over e-mail.

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