A recent study finds that more than half of physicians considered ePromotion equivalent to traditional face-to-face promotion. While 67% of the physicians surveyed said they participate in ePromos in addition to traditional promos, 5% say they participate in ePromos instead of traditional promos.

Article

Blogs may offer a possibility for pharmaceutical marketers to position themselves as providers of unbiased, interesting, and timely information.
Full Article

Eli Lilly and Co. has started a website that allows the public to see results of clinical trials of drugs that Lilly holds the biologic license to.

Full Article

Effectiveness of DTC marketing is increasingly susceptible to a decline, especially now that more and more consumers are beginning to lose faith in the FDA's ability to ensure safety after Vioxx.
Full Article

A recent study by Markets and Research outlines a number ways to increase “stickiness” for HCP websites.

Article

Patients show positive response towards the idea of accessing e health records (EHR) and using web messaging with health care providers.

Full Article

Do the sensitivity issues of consumers outweigh the benefits that behavioral marketing provides for pharmaceutical companies?

Full Article

The steady growth of online CME usage poses a prime opportunity for commercial sponsors to move advertising budgets online for 2005.

Full Article