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February 2005
The annual Healthcare Information and Management Systems Society (HIMMS) leadership poll showed that US healthcare IT executives are considering EMR their top priority. They are also planning to offer online access for patients to their medical records, patient scheduling capabilities, health assessment tools and general consumer health information in the future. Full Article from E-Health Insider
Posted by:
ecallen on February 28, 2005 12:54 PM
| Comments (0)
| Pharma Industry General
The annual Healthcare Information and Management Systems Society (HIMMS) leadership poll showed that US healthcare IT executives are considering EMR their top priority. They are also planning to offer online access for patients to their medical records, patient scheduling capabilities, health assessment tools and general consumer health information in the future.
Posted by:
ecallen on February 28, 2005 12:53 PM
| Comments (0)
Merck has launched a wireless version of their popular HCP medical resource MerckMedicus.com. HCPs can now access the site’s information from any web-browsing capable wireless device. Full Article from PharmaLive.com (login required)
Posted by:
on February 24, 2005 03:56 PM
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| HCP Marketing
The large amount of medical information available on the Internet leads to patient misinformation. Over 4,000 physicians in Florida are joining together to participate in a national pilot project called "Information Rx" that will help to cure misinformation and provide patients with reputable Websites. Full Article from the St. Petersburg Times
Posted by:
ecallen on February 22, 2005 12:15 PM
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| Online Patient/Physician Interaction
Physicians are very limited for research time because of heavy patient loads. More and more are accepting and even preferring online interactions with pharmaceutical companies. Web conferencing helps to provide them with these resources. Full Article from Pharma Marketing News
Posted by:
ecallen on February 18, 2005 03:38 PM
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| HCP Marketing
Pharma companies are shifting their online strategies to loyalty and retention for 2005, and will be increasing their budgets for certain tactics to do so. Full Article from ClickZ
Posted by:
ecallen on February 14, 2005 11:39 AM
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| DTC Marketing
Pharma companies are considering shifting their emphasis from marketing to patients- to educating patients, and utilizing the Internet as the way to do so. Full Article from Manhattan Research
Posted by:
ecallen on February 11, 2005 10:34 AM
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| DTC Marketing
A recent survey finds that 87% of pharma oncology websites say their main goal is to leverage online tools to raise awareness for patients and physicians. Increasing market share is the main goal for only 25% of sites. Full Article from PharmaLive (login required)
Posted by:
on February 10, 2005 06:23 PM
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| Content Strategy
Compared to unmarried consumers, married consumers go online more often and are more likely search for health information online. Full Article from Manhattan Research
Posted by:
on February 03, 2005 05:21 PM
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| Online User Behavior
Patients in Minnesota will soon be able to do e-visits with their physicians and access their medical records online, all covered by insurance. Full Article from Star Tribune
Posted by:
ecallen on February 01, 2005 02:06 PM
| Comments (0)
| Online Patient/Physician Interaction
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