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May 2005
A recent Pew Internet report finds that 80% of internet users have gone online for health information. The report also sites certain groups such as women, college grads, and people with broadband access, as more likely to look for health information. Full Article from Pew/Internet
Posted by:
on May 24, 2005 11:55 AM
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| DTC Marketing
A patient information site maintained by a physician husband and wife team is now as popular as the major NHS Direct Online. It is a site that patients trust and benefit from regarding quality health information. Full Article by E-Health Insider
Posted by:
ecallen on May 18, 2005 11:34 AM
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| Website Development
Physicians expect to increase time e-detailing by 66% in the near future, but sessions must deliver a balance of both education and entertainment. Full Article from pharma-mktg.com
Posted by:
ecallen on May 13, 2005 12:37 PM
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| Search Marketing
A recent survey finds that most Americans want access to a secure online version of their personal health record. Full Article From e-Health Insider
Posted by:
on May 12, 2005 05:12 PM
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| DTC Marketing
A recent study by Manhattan Research finds that physicians' reliance on technology is increasing. A growing number of doctors are becoming more comfortable with electronic and interactive versions of traditional things such as eDetailing and electronic medical records. Full Article from Manhattan Research (login required)
Posted by:
on May 04, 2005 01:41 PM
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| DTC Marketing
According to a recent Verispan study, cardiologists and endocrinologists are the most receptive specialties when it comes to e-promotions. Full Article from eyeforpharma.com
Posted by:
ecallen on May 04, 2005 01:33 PM
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| HCP Marketing
Over the next five years online will become the greatest source of illegal and counterfeit prescription drugs. Full Article from iHealth Beat
Posted by:
on May 03, 2005 01:12 PM
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| Regulatory
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