Sending reminders to consumers can improve their level of compliance with online health programs.

Full Article from E Health Insider

Pharmaceutical companies are beginning to allocate more of their budget to online. Last year, pharma online allocations increased from 4% to 6%.

Full Article from eMarketer

Blogs may be just the thing to help pharmaceutical companies increase their transparency and provide more insights beyond mainstream news.

Full Article from Pharma Marketing News (pp 18-21)

The Web is helping big pharmaceutical companies to improve patient compliance and foster stronger relationships with consumers.

Full Article from Information Week

Although Bristol-Myers Squibb has established a code to hold off on DTC marketing during the first year after a new drug launch, this is meant for mainly TV, print, and radio, and is not directly related to the Internet. The unspent ad budget will most likely be put to use online, especially concerning disease awareness.

Full Article from ClickZ

A new study shows even more opportunity for pharma companies to reach consumers through investing online.

Full Article from eMarketer

Learn how the FDA is leveraging IT to improve medication prescribing and reduce adverse events.

Full Article from iHealthBeat

The use of digital technology is improving the level of care that doctors can provide their patients. For example, doctors may set up computers in the waiting room for patients to look up health information online.

Full Story from Commercial Appeal (login required)