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July 2005
Celebrities urge consumers to visit pharma-sponsored websites and increase their awareness of potential disease states that they may have overlooked in themselves. Full Article from New York Daily News
Posted by:
ecallen on July 19, 2005 01:08 PM
| Comments (0)
| Pharma Industry General
Consumers are increasingly using the Internet to heighten their disease education and awareness levels, and also to faciliate better discussions with their doctors. Full Article from Harris Interactive
Posted by:
ecallen on July 18, 2005 02:06 PM
| Comments (0)
| DTC Marketing
Should pharmaceutical companies focus more on building brands or building relationships to get the highest ROI? Full Article from Pharma Marketing
Posted by:
ecallen on July 14, 2005 12:00 PM
| Comments (0)
| DTC Marketing
A recent study shows that email reminders concerning health are useful to educate and motivate consumers to increase their well being. Full Article from Reuters
Posted by:
ecallen on July 12, 2005 01:27 PM
| Comments (0)
| Email Marketing
New health site provides consumers with advice and direction based on symptoms they may be experiencing. Full Article from Yahoo News
Posted by:
ecallen on July 06, 2005 04:19 PM
| Comments (0)
| Pharma Industry General
A new safety information site containing news, expert opinions, and tools on drug importation draws an overwhelming response from consumers. Full Article from Pharma Live
Posted by:
ecallen on July 05, 2005 02:07 PM
| Comments (0)
| Pharma Industry General
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