Recent studies show that U.S. patients are more inclined to turn to the web when looking for health information, even though doctors they trusted to provide them with accurate medical suggestions.

Full Article from Reuters

In this eyeforpharma survey of pharma execs it is evident that most feel that the industry needs to change its marketing model. Even while 85% of the 722 respondents have little or no involvement in Internet marketing, 69% say that their investment in it will increase over the next year, and a full 80% see an increase in the popularity of e-detailing over the next 3 years.

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At the same time, the effectiveness of traditional detailing continues to be questioned.

Full Article from eyeforpharma.com

Marketing professionals talk about Brand.com development strategies, the needs and expectations of patients and physicians, and the fit of a branded site into overall marketing plans.

Full Article from MDNetGuide

The share of advertising dollars allocated to online, now about 5%, is rising faster than expected. Piper Jaffray analyst Safa Rashtchy predicts that the tipping point - the inflection point when online spending growth will accelerate - will happen in the latter half of 2006. Rashtchy cites the convergence of overall industry growth, the benefits to offline campaigns, and recent online spending increases from major advertisers as the drivers.

Full Article from ClickZ