January 2006

Manhattan Research has released a new survey on physicians in Europe. Online trends confirm that daily internet usage by European physicians is up to 84%. Additional statistics show that most sites visited by these physicians are pharmaceutical web sites, including those of Pfizer, Novartis, Johnson & Johnson, and Lilly.

Full Article from MRWeb.com

Posted by: mhernandez on January 30, 2006 01:31 PM | Comments (0) | Online Patient/Physician Interaction

Studies show that people are increasingly turning to the internet for help in achieving their health and fitness related New Year's resolutions. Statistics show significant increase to Health and Information sites in the first week of 2006.

Full Article from iMediaConnection.com

Posted by: mhernandez on January 26, 2006 07:31 PM | Comments (0) | Internet Usage

Recent studies are showing an increasing trend in consumers turning to search engines to find health information on the internet rather than browsing to specific, known websites.

Full Article from HealthITWorld.com

Posted by: mhernandez on January 19, 2006 04:15 PM | Comments (0) | Marketing Technology

Manhattan Research reports that 99 million adults used the Internet to find health information in 2005; 31.6 million of them now consider the web their primary resource for researching health issues, an increase of 50% over 2004.

Looking forward to 2006 and the years ahead, the group has identified a segment of health consumers termed "on demand" - a segment more likely to use a wide variety of interactive applications, such as online videos, podcasting, and blogs.

Full Article from eyeforpharma.com

Posted by: Lara Hejtmanek on January 12, 2006 01:00 PM | Comments (0) | DTC Marketing
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