New trend for health related sites involves video programming. About.com, a leading online source for practical consumer information and advice, has announced the addition of Health Videos to its website. The videos share the latest tips on such topics treating kids' fevers, real facts about bird flu, and understanding the new food pyramid.

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In 2006 approximately 1.4 million Americans will be diagnosed with cancer and 565,000 will die of the disease. Cancer death rates have been dropping in the U.S. since 2003. Is there a correlation between the net decrease of total cancer deaths and the increase in online health sites providing information on early detection and/or prevention?

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What lies ahead for online health site? Can sites like WebMD continue to produce positive figures in an in industry saturated with competition, regulated by market trends, and stung by direct-to-consumer advertising campaigns?

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One way to help patients get to the doctor for diagnoses and treatment is to help them locate a physician that they are comfortable with. Some health sites are now providing users with a doctor search using very specific criteria, such as race, religion, and sexual orientation.

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