Companies like MyTherapyNet and eGetgoing.com are offering services that link users with therapists via anonymous IM.

Full Article from California Healthcare Foundation

People are now spending about 18% of their time neither at home or work. Pharma marketers are starting to evolve their media mix to encompass non-traditional channels that address portability, such as ipods, cell phones and satellite radio.

Full Article from eyeforpharma.com

A new study by Outsell, Inc. is the first to compare and analyze Internet spending among business, healthcare and consumer advertisers. The report details "where, why and how fast" these advertisers are moving online, as well as the impacts of these shifts on print ads, events, and TV/radio.

Full Article from TMCnet.com

A new study shows promising results for health initiatives incorporating text messaging to users' phones. The study looked at text initiatives for disseminating public health info, treatment regimen alerts, and appointment reminders.

Full Article from Global Technology Forum

As part of its strategy to remain the leading provider of online health information, WebMD plans improvements in its search functionality, general page layouts, and video and other rich media offerings.

Full Article from Investors.com

As the web's most popular search engine, Google also dominates in the health-related search landscape for both consumers and HCPs, out-doing more traditional clinical search sources such as PubMed. What exactly is Google's current and future value as a health care search provider?

Full Commentary from iHealthBeat

According to a recent study by Skyscape, 84 percent of the medical professionals surveyed reported that PDAs use decreased potential medical errors. Further, 88 percent said increased efficiencies in their practice and 72 percent reporting being able to provide more care in less time.

Full Article from Skyscape