New entertainment options for in-room patients, such as VOD, interactive systems, and bedside computers may offer targeted messaging opportunities to pharmas in the near future.

Full Article by HospitalConnect.com

HealthiNation launches free online videos for consumers, offering advertisers opportunity to deliver highly targeted impressions. Five pharmas already onboard with sponsorship deals.

Full Article from Yahoo Finance

Between 70% and 90% of European physicians are using the Internet on a daily basis. This Conference Insights report looks at the way in which these physicians are using the web for work, and how the pharma industry is using online marketing in response, with a focus on e-Detailing.

Download Report from KeywordPharma

Healia.com, a new personalized health search engine, has launched in beta form today. The site claims to be a significant advancement in health search engine technology, acting as a "personal health librarian" by sorting through billions of pre-screened pages on the web. Its filtering technology allows users to drill down and find results that fit their personal characteristics, such as gender, age group, and race/ethnicity.

Full Article from HealthDecisions.org

Faced with the constant challenges of search regulations, pharmaceutical brands require the essential guidance that experienced pharma marketers can provide.

Full Article from Search Engine Watch

Nurses are strong users of information technology and strongly value its effects on the quality of care they can provide. Nearly half spend 3 or more hours per day using IT - from email, to electronic medical records, to web-based ordering. Nurses overwhelmingly feel IT improves patient care, but cite significant challenges to realizing its full potential.

Full Article by BusinessWire

AstraZeneca and About.com have partnered to launch a six-part podcast series to help consumers cope with heartburn and acid reflux disease. The initiative is the first of its kind on About.com, offering topics such as What Causes Heartburn and How to Talk to Your Doctor about Acid Reflux.

The podcasts can be accessed here.

Full Article from TMCnet