November 2006

Cancer survivors now have a unique opportunity to thank their cancer coach -- a family member, caretaker or friend who played a crucial role in helping them through the battle.

Full Article from Yahoo! Finance

Posted by: Lara Hejtmanek on November 22, 2006 03:52 PM | Comments (0) | DTC Marketing

A recent test shows that doctors could find Google helpful in diagnosing rare diseases.

Full Article by The Age

Posted by: ecallen on November 14, 2006 02:21 PM | Comments (0) | Pharma Industry General

Ten million American adults search online for health info every day, a new Pew Internet report finds. About 1 in 3 health searchers have sought prescription or OTC drug info online. Two thirds of health seekers start their session on a search engine, and 53% say that their most recent health search impacted offline care decisions. Most searches are satisifed with what they found online, but a significant percentage felt frustrated or confused.

Full Report from Pew Internet (Online Health Search 2006)

Posted by: Lara Hejtmanek on November 07, 2006 12:52 PM | Comments (0) | DTC Marketing

Increasing healthcare costs, an aging population and new biomedical discoveries are all adding up to an increase in consumer health searches on the web. While 81% of consumers are searching for health information, only 16% are finding what they need.

Full Article from Online Media Daily

Posted by: ecallen on November 01, 2006 06:34 PM | Comments (0) | Search Marketing
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