A study sponsored by Cisco reports that 62% of consumers use online health tools, and 56% think overall that personal technology has improved their health management. Yet only 27% of these same consumers feel that their physician has fully embraced the Internet.

Full Article from CancerConsultants.com

Johnson & Johnson will sit out the television upfront marketplace again this year. Meanwhile, the company's "measured-media" spending fell by 22% last year to $1 billion, as it shifts budget to more targeted tactics such as search, email, and a centrally controlled "innovation" fund.

Full Article from MediaBuyerPlanner

A new survey identifies a "relevance gap" between how industry professionals use Web 2.0 technologies - blogs, RSS, podcasts, etc. - in their own lives versus how they use them in their professional lives. "We're in an on-demand world where a substantial degree of power has shifted from marketers to consumers, so marketers need to be thinking about how to join their customers where they are already," said Bruce Grant, senior vice president of business strategy at MBC, who led the survey.

Full Article from MediaPost

Manhattan Research's just released ePharma Consumer v6.0 study found that Cialis.com drives the highest percentage of its site visitors to the doctor's office for a script request. In terms of pure volume of script requests, Ambien CR's site came out on top. The study includes 100 pharma product sites and is based on data gathered from consumer surveys.

Full Article from Medical Marketing & Media

The Spanish-language health monthly magazine Medico de Familia has launched Medicodefamilia.org, an ad-supported digital magazine for the Hispanic community. The new site combines content from the magazine with more frequently updated breaking healthcare news. Other features being developed include physician blogs, live Q&A chat with doctors, and an e-newsletter.

Full Article from HispanicPRWire.com

JupiterResearch estimates that 34 percent of adult online users in the U.S. have contributed to health-related social media in the past year. Jupiter refers to these adult users as Health Connectors, a population segment that health marketers and stakeholders must address as consumer-created content continues to grow in popularity.

Full Article from JupiterResearch

eMarketer suggests that pharma company sites may be providing online health information that patients wish for - but are not getting - from their physicians.

Full Article from eMarketer