This survey of the online health habits of 3,700 adults found that females aged 25-34 are the most frequent online consumers of health information, and that this segment utilizes a greater variety of online resources than other segments. A full two thirds of these women cite the web as the primary source of information for keeping their household healthy.

Full Article from BurstMedia.com

The 2007 Consumer Medical and Health Information poll found that 70% of adults use the Web as a primary source for health information, while 72% cite their doctor as a primary source.

Full Article from GovTech.com

Google and Microsoft are seeking to change how healthcare is consumed by putting consumers in charge of their personal health records, in combination with advanced search tools and access to the vast resources of online health content. Helping to drive these initiatives is the growing demand for targeted health-related advertising and services.

Look for Microsoft's product to be introduced this fall; Google's launch has been delayed until next year.

Full Article from NYTimes (free registration required)

Manhattan Research has announced the leading pharma product website destinations for physicians, ranked by number of U.S. PCP visitors.

"The latest research reveals physician site traffic is spread among
product sites of new and early launch stage treatments, those with clinical
news coverage, and consistent with years past, products with a significant
consumer advertising component," states Mark Bard, president of Manhattan
Research.

1 Januvia
2 Singulair
3 Advair
4 Chantix
5 Adderall XR
etc....

Full Article from PR Newswire

Harris Interactive uses the term "cybercondriacs" to refer to online health information searchers. According to their new poll 160 million Americans now qualify as "cyberchondriacs," a 37% increase from two years ago.

The poll also found that two-thirds (66%) of online adults look for health information at least sometimes, 5.7 times a month on average . Most (58%) have talked with their doctor about the information they found online.

Full Article from Harris Interactive