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eMarketer estimates that overall online ad spending by the pharmaceutical and healthcare industry will rise 19% this year. An additional study from MBC/CBI Resarch indicates that pharma marketers are planning to devote the greatest increase in online marketing dollars to their websites, followed by efforts to beef up their search presence. Full Article from eMarketer
Posted by:
Lara Hejtmanek on April 07, 2007 05:11 PM
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