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Topic: Content Strategy
About.com aiming to make its health content a stronger resource for Pharma marketers and consumers. They will develop more custom advertising sections and add new health content, specifically regarding heart disease, cancer and women's health. These new areas will be accompanied by physician-approved content. Full Article by ClickZ
Posted by:
ecallen on August 25, 2006 04:47 PM
| Comments (0)
| Content Strategy
A recent survey finds that 87% of pharma oncology websites say their main goal is to leverage online tools to raise awareness for patients and physicians. Increasing market share is the main goal for only 25% of sites. Full Article from PharmaLive (login required)
Posted by:
on February 10, 2005 06:23 PM
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| Content Strategy
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