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Topic: CRM
A survey by Whittmanhart Interactive of email programs from the top 100 selling pharma products found that very few of them have undertaken quality eCRM campaigns. Full Article from iMediaConnection
Posted by:
Lara Hejtmanek on October 18, 2006 12:19 PM
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| CRM
Sending reminders to consumers can improve their level of compliance with online health programs. Full Article from E Health Insider
Posted by:
ecallen on June 29, 2005 11:58 AM
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| CRM
The Web is helping big pharmaceutical companies to improve patient compliance and foster stronger relationships with consumers. Full Article from Information Week
Posted by:
ecallen on June 20, 2005 11:46 AM
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| CRM
55% of DTC pharma marketers are expected to increase emphasis this year on patient relationship programs focusing on persistency and compliance, including e-marketing initiatives. Overall, 84% expect their DTC budgets to stay the same or rise. Full Article from eyeforpharma.com
Posted by:
Lara Hejtmanek on March 29, 2005 12:46 PM
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| CRM
By 2008 the international pharmaceutical customer relationship management (CRM) market is expected to grow to $625 million.
Posted by:
on November 23, 2004 03:32 PM
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| CRM
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