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Topic: Impact Measurement
The Nielsen Company announced the launch of two new services of NielsenHealth in late Diabetes*Buzz and Heathcare Marketing Mix. While Diabetes*Buzz tracks perceptions of diabetes through consumer-generated content, Healthcare Marketing Mix assesses the effectiveness of marketing campaigns. Full Article from PharmaLive.com.
Posted by:
mtroutman@greaterthanone.com on October 03, 2007 04:05 PM
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| Impact Measurement
Blogging Doctors Offer A Glimpse Into Physician Mindsets, But Raises Questions About Patient Privacy
The number of doctors and other clinicians publishing blogs detailing their professional experiences, successes, and frustrations for all to see is increasing. For marketers, it offers an enlightening glimpse into the healthcare professional's daily life, but it also raises questions as to the privacy of patients they write about. Full Article from USAToday.com
Posted by:
Lara Hejtmanek on May 26, 2007 03:33 PM
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| Impact Measurement
In its new Cybercitizen Health v5.0 study, Manhattan Research identifies 142.4 million consumers as Extended Impact Consumers by reporting to be a Caregiver, a Family Health Manager, or other Health Influencer. Each has a direct impact on 2.1 people when accounting for children, elderly parents and spouses Full Article from PRNewswire
Posted by:
Lara Hejtmanek on July 14, 2006 02:46 PM
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| Impact Measurement
A recent study undertaken at the Austrailian National University revealed that interactive websites may reduce the personal stigma associated with depression.
Posted by:
ecallen on October 04, 2004 02:10 PM
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| Impact Measurement
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