New trend for health related sites involves video programming. About.com, a leading online source for practical consumer information and advice, has announced the addition of Health Videos to its website. The videos share the latest tips on such topics treating kids' fevers, real facts about bird flu, and understanding the new food pyramid.

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Recent studies are showing an increasing trend in consumers turning to search engines to find health information on the internet rather than browsing to specific, known websites.

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Blogs may be just the thing to help pharmaceutical companies increase their transparency and provide more insights beyond mainstream news.

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Blogs may offer a possibility for pharmaceutical marketers to position themselves as providers of unbiased, interesting, and timely information.
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Heads up to drug companies that haven't already honed in on word-of-mouth marketing. Online consumer communication can provide valuable insight for marketers, particularly those in the pharmaceutical industry.

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Charity organization Dipex launches a 14th disease state support module for depression that focuses on patient experience from initial diagnosis through treatment to cure or acceptance. These modules provide a web support resource like no other for both patients and caregivers.

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United Health Group has launched a product that allows health care providers to bypass two costly forms of health care information submission to United. Eventually, doctors will be able to submit both United and non United members, with a small applicable fee for processing. This product both promotes efficiency and saves health care providers money.

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