Lipitor, Fosamax and Adderall XR top the list of pharmaceutical sites used by physicians. Online destinations were ranked based on the number of physician visitors as well as the content satisfaction of those who visit. Factors that affected overall rank included the level of DTC advertising efforts and the availability of new products on the market, as well as prescription volume.

Full Article from PRNewswire

Keynote Systems released a study analyzing DTC websites to determine which are most successful at driving consumers to the doctor to discuss a specific drug and why. Website topics focused on Latest News About Condition, Success Stories from Medication Users, and Expert Advice and Opinion correlated highest to subsequent doctor visits.

Full Abstract from Keynote.com