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Pharma Marketers Increase Focus On Customer Relationships in 2005
55% of DTC pharma marketers are expected to increase emphasis this year on patient relationship programs focusing on persistency and compliance, including e-marketing initiatives. Overall, 84% expect their DTC budgets to stay the same or rise. Full Article from eyeforpharma.com
Posted by:
Lara Hejtmanek on 03-29, 12:46PM
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CRM
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