31% of Visitors to Pharma Sites Driven Via Online Marketing

Finally, a study showing the universal impact of pharmaceutical online advertising on web traffic. A new comScore Pharmaceutical Solutions study indicates that 31% of visitors first become aware of the site or product through an online marketing program - a highly important statistic for promoters of web marketing. In total, 33 million Internet users visited a prescription medication site in Q3 2006, an increase of 13% over Q3 2005.

Article from Yahoo! Finance

Posted by: Lara Hejtmanek on 12-07, 12:47PM | DTC Marketing
« Older Merck Shifts More Budget to Web and Other Targeted Tactics | Google's Healthcare Vision: A "Health URL" For Every Patient Newer »
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