A company called WiSpots installed its first station, allowing patients to access the Internet wirelessly on touchpad computers as they waited for their physician appointments. When the computers are not being used, the company makes use of the downtime to display paid ads within the screensavers. The major hurdle for the company is that they need to convince doctors to pay for the service. For interactive marketers however, the concept presents an ideal channel directly into the waiting room.

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