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Bayer Leverages Online Gaming To Market Pain Killer
Bayer Healthcare has launched an online game (Aleviator.com), promoting Aleve to its younger customer segment. The site brings visitors on a web-wide hunt to solve a mystery. For users who complete the game, Bayer also gives a donation to a non-profit environmental group.
Posted by:
Lara Hejtmanek on 07-13, 12:32PM
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DTC Marketing
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