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DTC Empowers Consumers To Find Health Solutions, Despite Skepticism Towards Advertising
According to results of the 10th annual national survey on Consumer Reaction to DTC Advertising of Prescription Medicines, the most common action consumers take after seeing a DTC ad is to seek more information. Empowered by the web as an on demand resource, they may seek information repeatedly during the treatment/decision before, during and after a prescription is filled. Full Article from PharmaLive
Posted by:
Lara Hejtmanek on 05-17, 04:56PM
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DTC Marketing
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