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DTC Survey Indicates Increased Focus on Education, Away From Acquisition
77% of pharma executives surveyed by MBC/DTC Perspectives say their DTC communications will focus on disease education going forward. Additional trends point towards greater emphasis on targeted vehicles such as email, search, and direct mail, as well as growth in emerging technologies such as video on demand, mobile marketing, and podcasting. Full Article from Yahoo! Finance
Posted by:
Lara Hejtmanek on 05-09, 12:04PM
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DTC Marketing
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