E.D. Information and the Internet

MDNetGuide gives an insightful analysis of the barriers relating to the diagnosis and treatment of ED, including how the Internet could be contributing to consumer confusion. The question for pharma marketers how do we get the most reliable and helpful information in front of the consumer when there is so much uncontrolled ED content out there? The article calls on the physician to help the patient navigate the web. There's an opportunity for pharma companies to help by providing physicians with patient support materials for using the web appropriately.

Posted by: bond on 02-25, 05:51PM | DTC Marketing
Spinning a wider web: The rising fortunes of WebMD Newer »
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