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eHealth Innovators Drive Health and Pharmaceutical Marketing in 2005
A Manhattan Research study has defined a new type of online health consumer, the "eHealth Innovator". eHealth Innovators have gone far beyond basic informational health searches and frequently use the Web to conduct health related transactions. While this segment represents a small percentage of the market (10%) they account for 50% of the market value.
Posted by:
on 11-17, 07:32PM
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DTC Marketing
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