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Guiding Principles on Direct-To-Consumer Advertising
Direct-To-Consumer Advertising in America is to adpot a set of guiding principles in January of 2006. Priciples are said to improve "...the inherent educational value of advertisements." (Billy Tauzin, PhRMA President and CEO) Full Article from Phrma.org
Posted by:
ecallen on 09-06, 04:23PM
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DTC Marketing
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