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Healthcare Consumers Rely on Consumer-Generated Content
A JupiterResearch studies finds that 20% of online consumers are exposed to health content and health information through other consumers. "Consumer-created health content" (or CCHC) is generated through discussions in chat rooms, e-mails, IMs and other online communities and channels. More than just looking for peer support, these consumers look to others for coping, treatment, and even diagnosis. Full Article from ClickZ
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on 03-15, 12:31PM
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