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Internet Most Effective At Driving Brand Requests; However Still Lags In Trust
A new study conducted by MRxHEALTH with Medical Marketing & Media (MM&M) magazine cites the Internet as the most widely used source for health information, and the biggest driver for brand name drug requests. However the perceived trustworthiness of online information scored only a 3.67 on a scale of 1 to 5. Full Article from PRNewswire
Posted by:
Lara Hejtmanek on 06-19, 04:12PM
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DTC Marketing
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