Some of the bigger pharma players are spending anywhere from 10 to 15 percent of their marketing budget online now, and they could be doubling that in the next 18 months, media executives say.
Full Article from MediaPost (free subscription required)
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Largest Pharma Marketers Spending 10-15% Online
Some of the bigger pharma players are spending anywhere from 10 to 15 percent of their marketing budget online now, and they could be doubling that in the next 18 months, media executives say. Full Article from MediaPost (free subscription required)
Posted by:
Lara Hejtmanek on 05-22, 12:33PM
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DTC Marketing
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