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Manhattan Research Reveals Top Conditions Researched Online Due to a TV Ad

A recent study from Manhattan Research demonstrates the impact of condition education TV advertisements on online health information-seeking behavior. In some cases up to 1/3 of consumers researching a specific condition online were influenced to do so by a TV ad that they viewed.

The study identifies the top conditions researched online because of TV Ads as follows:

1-Restless Leg Syndrome (RLS)
2-Smoking/Trying to Quit Smoking
3-Erectile Dysfunction
4-Acne
5-Human Papillomavirus (HPV)

ePharma Consumer(R) v6.0, Manhattan Research, LLC

Full Article from PharmaLive

Posted by: Lara Hejtmanek on 04-16, 11:25AM | DTC Marketing
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