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More than 22 Million Consumers Go Online to Learn More About the Pharmaceutical Products Advertised
After seeing or hearing direct-to-consumer (DTC) drug ads, more consumers report that they go online for information than dial the 800 number. According to Manhattan Research, more than 22 million consumers now go online to learn more about the pharmaceutical products advertised. Full Article from Manhattan Research
Posted by:
Lara Hejtmanek on 11-29, 01:54PM
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DTC Marketing
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