Manhattan Research reports that 99 million adults used the Internet to find health information in 2005; 31.6 million of them now consider the web their primary resource for researching health issues, an increase of 50% over 2004.

Looking forward to 2006 and the years ahead, the group has identified a segment of health consumers termed "on demand" - a segment more likely to use a wide variety of interactive applications, such as online videos, podcasting, and blogs.

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