GreaterRx: Offline Pharma Ads Leave Consumers Wanting More

Interesting findings from a Manhattan Research study analyzing consumers who seek pharmaceutical information online:

A majority of consumers expect more drug info than they currently receive from TV or physicians

Consumers are turning to the Internet for more info in increasing numbers (13 million consumers currently visit pharma product websites after they see a drug ad on TV)

TV creates awareness, but the Internet promotes learning

The use of product sites for drugs has tripled over the past 3 years

After receiving a new drug prescription, more and more consumers turn to the Internet

Consumers still flock to the industry giants, but a growing number are visiting targeted companies online, such as Novo Nordisk, TAP and Purdue

Read the press release here.