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Pharma Marketing Channels Evolving with On-The-Go Lifestyles
People are now spending about 18% of their time neither at home or work. Pharma marketers are starting to evolve their media mix to encompass non-traditional channels that address portability, such as ipods, cell phones and satellite radio. Full Article from eyeforpharma.com
Posted by:
Lara Hejtmanek on 04-27, 11:53AM
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