Pharma companies are considering shifting their emphasis from marketing to patients- to educating patients, and utilizing the Internet as the way to do so.
Full Article from Manhattan Research
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Pharmaceutical Companies Rethink Consumer Marketing Strategies in 2005
Pharma companies are considering shifting their emphasis from marketing to patients- to educating patients, and utilizing the Internet as the way to do so. Full Article from Manhattan Research
Posted by:
ecallen on 02-11, 10:34AM
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