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Pharmaceutical Sponsorship of American Heart Association Website To Be Kicked Off With Super Bowl Ad
King Pharmaceuticals will launch a multi-year sponsorship of the AHA's high blood pressure website with a commercial during Super Bowl XLI. The campaign aims to increase public awareness of the condition and its risk factors, with the aim of driving users to an online risk assessment test on BeatYourRisk.com (to be launched early February). Full Article from PharmaLive
Posted by:
Lara Hejtmanek on 01-26, 11:48AM
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DTC Marketing
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