Pharmaceuticals Target Direct-to-Consumer Marketing in '05

Pharma companies are shifting their online strategies to loyalty and retention for 2005, and will be increasing their budgets for certain tactics to do so.

Full Article from ClickZ

Posted by: ecallen on 02-14, 11:39AM | DTC Marketing
« Older Pharmaceutical Companies Rethink Consumer Marketing Strategies in 2005 | Facilitating Physician Access and Edcucation through Online Conferencing Newer »
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