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Pharma's 2005 DTC Marketing Mix
Based on information from the Wall St Journal ("The Marketing Maze" - subscription required), this article estimates the 2005 marketing mix allocation for pharma versus total all consumer marketing, including TV, Newspaper, Internet and Outdoor spending. Full Article from Pharma Marketing Blog
Posted by:
Lara Hejtmanek on 07-11, 11:31AM
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DTC Marketing
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