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Searching For Health Info Is As Common As Paying Bills Online

Ten million American adults search online for health info every day, a new Pew Internet report finds. About 1 in 3 health searchers have sought prescription or OTC drug info online. Two thirds of health seekers start their session on a search engine, and 53% say that their most recent health search impacted offline care decisions. Most searches are satisifed with what they found online, but a significant percentage felt frustrated or confused.

Full Report from Pew Internet (Online Health Search 2006)

Posted by: Lara Hejtmanek on 11-07, 12:52PM | DTC Marketing
« Older Consumers Need High Quality Personalized Health Search Results | Physicians Try Google for Hard To Find Information Newer »
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