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Seniors Are A Growing Online Target for Pharma
A new Pew Internet report says that the % of online seniors grew by 47% in the last 4 years. Specifically: As can be expected, seniors are heavy users of online health information. 66% of wired seniors had looked for health or medical information online at some point in their online life by the end of 2003.
Posted by:
Lara Hejtmanek on 03-28, 11:32AM
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DTC Marketing
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