Critics are unsure if DTC pharmaceutical advertising is helping to actually generate the need for drugs instead of helping to cure the diseases. (article includes comments from the CEO of Consumer Health Services)
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Study Diagnoses Health Of Rx Ad Spending, Prognosis Remains Unclear
Critics are unsure if DTC pharmaceutical advertising is helping to actually generate the need for drugs instead of helping to cure the diseases. (article includes comments from the CEO of Consumer Health Services)
Posted by:
ecallen on 07-07, 03:30PM
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DTC Marketing
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