Study Tracks Behavior and Intentions of Online Cancer Info Seekers

Breast cancer, followed by Skin and Colo/Rectal are the most common forms of cancer researched online, says a new study from comScore Pharmaceutical Solutions. Most are seeking treatment options, symptoms/diagnosis and causes of cancer. Significantly, 54% say they are extremely likely or very likely to ask their doctor about a specific drug as a result of reading cancer-related information online.

Full Article from Yahoo! Finance

Posted by: Lara Hejtmanek on 10-17, 11:22AM | DTC Marketing
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