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Targeting US Hispanics Online
With the total adult US Hispanic population nearing 25 million, 10 million Hispanics now use the Internet for health information. Some of the top conditions researched by Hispanics obesity, allergies, cancer, and diabetes. Getting pharma companies to use culturally related messaging and Spanish-language content is the best way to target this segment.
Posted by:
on 11-01, 03:33PM
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DTC Marketing
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