DTC ad awareness online quadrupled in 2004. One-third of patients that contacted their physicians after seeing a DTC ad visited the Internet before doing so.
Full Article from MediaPost
  |
|
|
|
|
|
TV, Web Build RX Ad Market Share
DTC ad awareness online quadrupled in 2004. One-third of patients that contacted their physicians after seeing a DTC ad visited the Internet before doing so. Full Article from MediaPost
Posted by:
ecallen on 03-10, 05:11PM
|
DTC Marketing
« Older
Doctors Getting Paid for Answering Patient E-mails
|
Healthcare Consumers Rely on Consumer-Generated Content
Newer »
Comments:
Post a comment:
|
 About GreaterRx
GreaterRx is an industry resource brought to you by the interactive marketing experts at Greater Than One.
Contact us with questions, comments, or to suggest an article.  |